Rural Women's Awards - Rescue Swag CEO Queensland Finalist!

April 03, 2017

Rural Women's Awards - Rescue Swag CEO Queensland Finalist!

Tracey Beikoff, the founder of emergency survival kit company Rescue Swag, has been named a Queensland finalist in the Rural Industries Research and Development Corporation (RIRDC) Rural Women’s Award.

 Ms Beikoff, a rural safety advocate who hails from Mareeba in far North Queensland, is one of three candidates in line to win a $10,000 project bursary awarded to each state and territory winner in support of their project to benefit primary industries.

Queensland Minister for Agriculture and Fisheries and Minister for Rural Economic Development, the Honourable Bill Byrne, will announce the state winner in Brisbane on 22 March.

State and territory winners will vie for the national Rural Women’s Award title in August 2017, with the winner receiving an additional $10,000 to contribute to her project. 

“I’m immensely proud to be a finalist for such a prestigious award,” Ms Beikoff said.

“I’m passionate about safety in rural Australia, which is where my inspiration for Rescue Swag originated.

 “There was a time when I was a happy-go-lucky recreational horse rider. Then one day, my friend was thrown and severely injured - I had no way to help her.  I felt my heart drop like lead, I knew I had no help to offer her, my stomach was clenching at the thought that she may be in real danger.  

“As we called 000 and waited for help to reach our remote location, I knew that I would never allow myself to be in that situation again.  I developed Rescue Swag, now endorsed by Horse Safety Australia and ATHRA (Australian Trail Horse Riders Association),” Ms Beikoff said.

Away from running Rescue Swag, she has held key organiser roles in both the Mareeba Metrogaine Fun Days and the Mareeba Pink Ribbon Garden Party. 

Ms Beikoff is also a board member for the Bicentennial National Trail, and founder of the Mareeba Bicentennial National Trail Working Group. 

Rescue Swag is an innovative first aid kit designed for tough Australian conditions. It includes comprehensive first aid supplies, and links directly to instructions and photographs within the Rescue Swag mobile app to guide you during emergencies. Each kit also has the ability to be used as a sling, splint, immobilisation device or water carrier.

In future, Ms Beikoff aims to provide aid development services to women in Cape York and Papua New Guinea, with Rescue Swag Birthing Kits. 



About the RIRDC Rural Women’s Award

The Rural Industries Research and Development Corporation’s Rural Women’s Award is Australia’s pre-eminent award for rural women. The Award identifies and supports emerging women leaders who have the desire, commitment and leadership potential to make a greater contribution to primary industries and rural communities. The Award acknowledges women’s leadership capacity in effecting change and influence through connecting and collaborating, and creates opportunities for women to drive innovation and build resilience. The award also encourages primary industries and their communities to embrace diversity in leadership to successfully navigate future challenges. The RIRDC is a statutory authority established by the Primary Industries Research and Development Act 1989.